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Identity before expression.

Creative direction for brands ready to grow with greater clarity, stronger systems, and distinction.

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perspective

Strong brands are clarified.
Not invented.

Growth often creates noise.

My work brings structure, cohesion, and identity back into focus.

selected work

Clarity, made tangible.

Systems, packaging, and digital built to hold as brands grow.

clarity

PerioSciences

Unified a growing oral care brand into a cohesive system.

creative direction • brand systems • multi-channel execution

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structure

PerioProtect

Brought order to a complex clinical portfolio.

portfolio systems • packaging • clinical branding

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what I bring

Where direction becomes execution.
Brand Systems

Identity frameworks, packaging logic, visual consistency.

Growth Execution

Launches, ecommerce creative, campaigns, conversion-minded assets.

Creative Leadership

Turning business goals into clear market-facing expression across teams and channels.

Behind-the-scenes brand photoshoot with Rachel Bailey directing creative work

about

Thoughtful work built beneath the surface.

I work across DTC, B2B, and healthcare brands navigating growth, opportunity, and change––bringing clarity to what matters and momentum to what's next.

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My strength sits at the intersection of identity, psychology, and execution.

partnership

Some brands need elevation.
Others need clarity.

The right creative leadership knows the difference––and builds what comes next.

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